Client: Museum of the Moving Image
Graphic Design | Social Media Marketing | Branding | Art Direction
Graphic Design | Social Media Marketing | Branding | Art Direction
Developed a unified visual identity that spanned digital, print, and on-site applications. My role included creating a full suite of branded assets: social media graphics, animated GIFs, flyers, and customizable templates. Every design element was crafted to be visually consistent, emotionally resonant, and strategically optimized for engagement. These assets became key tools in amplifying the campaign’s message, ultimately boosting both donations and online visibility.
I designed and adapted content for various social platforms, tailoring visuals for maximum reach and responsiveness across Instagram, Facebook, X, and email. Incorporating GIFs into monthly donor newsletters added a layer of dynamism that increased open and click-through rates. This multichannel approach ensured that the campaign message was cohesive and accessible to a wide and diverse audience.
The campaign exceeded fundraising goals ahead of schedule, setting a new benchmark for donor engagement at the museum. Due to its strong performance and ongoing momentum, the museum extended the campaign by two months beyond its planned end date.
